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Top Importance of Digital Marketing in modern era

Having your company online is nearly a must have to be successful. Depending on the industry you are in, the level of necessity will vary. Industries like cafes, bars and tourism rely heavily on their digital marketing on the Gold Coast. Whether people want to admit or not, digital marketing plays a heavy role on what they do, say, and believe in their daily lives.  The reason people are being heavily impacted by digital marketing on the Gold Coast is due to the visibility and exposure it has on a person’s life. Here we will discuss the importance of digital marketing in the modern era. Targeting via Screen Time Digital Marketing is rapidly growing in popularity, mostly due to the sheer usage of technology in daily life. Almost every person has a smartphone with Google, Facebook, Instagram etc. Each person is different; however, the majority of people will spend 3-6 hours on their phones and laptops each day. This is a lot of time, and in this time, there will be an abundance ...

Benefits of SEO for your business

SEO or search engine optimisation helps you quickly create a user friendly, robust website that is able to rank high in search engine results because it qualifies at all points to the specific requirements that search engine algorithms demand. Your friendly SEO agency on the Gold Coast can help guide you or created for you the optimum SEO website for your needs. It is important for all web content to be noticed, in order to do this, the content needs to follow the SEO guidelines so your business is on the first page of people’s search (SERP’s) when looking for your product or services. This will put you in front of the competition and allow you to gain new customers as well as ensuring you retain your old customers. User Friendly Your site needs to be user friendly period. SEO embraces the need for a website to be easy to use. It needs to be well structured, clean and not cluttered up with irrelevancy. Searchers will land on your site often with their hand on the mouse ...

10 Email Marketing Tips That Will Help You Improve Conversions

Email marketer’s challenge is to improve the effectiveness of their marketing strategies to improve the company’s profit. Being cost effective and efficient are the hallmarks of good internet marketing. Having an effective email campaign involves having the right strategy. Agencies like Straight Up Digital are successful because they are experts at developing email and other marketing strategies tailored to particular company’s targeted audiences. Investing a lot of money and time in marketing can prove uneconomic unless you have the right strategy in place. Ten tips to improve your email marketing return on your investment Catchy Subject Line Like me, you probably get heaps of emails each day. What makes you delete some without opening and opening others? The subject line so make sure yours is highly relevant and interesting Conversational Language Nothing is a bigger turn off than receiving boring hard to read emails. So make sure your emails are relevant to the poi...

10 Tips To Improve Your Google Ad Campaign Performance

Having an internet presence for your business usually means you are trying to promote yourself, your business and the products or service you want to sell which is all to do with promoting your branding, There are two ways this is successfully done, you promote your branding yourself or you get a trustworthy internet marketing company like Straight Up Digital to promote it for you. Either way, you need to use SEO and have a good Google Ad campaign; the following ten tips will help to improve your ad performance 1. When first starting out with any AdWords campaign start with a low budget to test the market and the effectiveness of your keywords. If you do not monitor the whole system carefully, you can quickly lose your whole budget through automated bidding, irrelevant searches and broad match keywords. 2. It is easy to get started, but use Google’s free tools such as “AdWords Keyword Planner” to get your basic content right. 3. Brainstorm and make a list of relevant ...