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Showing posts with the label Straight Up Digital

Things to Avoid While Optimising Your Website For Search Engines

SEO is vital for all internet applications, without it you cannot easily be found and that’s your key to success, the ability of your future customers to find you in the vast seas of the internet. Your postings and website like the stars in the sky during the daytime. They are still there, but they cannot be seen. You need a way to allow customers or traffic to spot you, view your site and what you’re offering. The easiest and most cost effective way is to seek help from your SEO Expert on the Gold Coast . The answer to success is SEO done properly and the question is how or rather how not to go about it. Here are some things to avoid: Buying Links This worked ten years ago, but now Google has a team who use bots to check links and if you suddenly get 100 links or more to your site in a day or two they will look at it as this is unusual activity and penalize you in the ratings for questionable links Get your links by offering relevant, useful and interesting content to blo...

Benefits of SEO for your business

SEO or search engine optimisation helps you quickly create a user friendly, robust website that is able to rank high in search engine results because it qualifies at all points to the specific requirements that search engine algorithms demand. Your friendly SEO agency on the Gold Coast can help guide you or created for you the optimum SEO website for your needs. It is important for all web content to be noticed, in order to do this, the content needs to follow the SEO guidelines so your business is on the first page of people’s search (SERP’s) when looking for your product or services. This will put you in front of the competition and allow you to gain new customers as well as ensuring you retain your old customers. User Friendly Your site needs to be user friendly period. SEO embraces the need for a website to be easy to use. It needs to be well structured, clean and not cluttered up with irrelevancy. Searchers will land on your site often with their hand on the mouse ...

5 Ways To Improve The Credibility Of Your Website

Website credibility is everything, there are many (possibly thousands) of great looking, user friendly websites that are competing directly with you. May are selling the same or similar products so you have to give the consumer a reason to come to you. That reason is trust and credibility. Get your totally original site created by Website Design on the Gold Coast. The right website Anyone can make a website in a few minutes using any number of free builders like WordPress. And that is what they look like done in a few minutes. Because of the huge amount of startup internet marketing companies that are here today and then just gone tomorrow many people are losing trust in all internet companies. Why? Simply because they have no credibility, how can you trust a site that does not protect your (or their) privacy? Your visitors need to know that you are true to your word, you follow through, keep your promises and get things right. You need to show visitors to your site...

Top 4 Recurring SEO Tasks That Business Owners Must Never Forget

All people engaged in internet marketing rely on their internet presence to attract visitors, regardless of what they’re selling. Using a company like Straight Up Digital will help you get to where people can easily find you and your on-site presence. Once your proactive super easy to navigate and friendly website and marketing campaign is set up and running you need to constantly check and update it. You need to make sure your branding and your site stand out in the internet crowd and stay on top, the best and most cost effective way to do this is having your site properly search engine optimised. SEO is an ongoing operation; you cannot just set it and forget it. You need to ensure there are no technical issues, find them and fix them as soon as possible to make sure your site has the best index-ability and crawlability. These 4 top SEO tasks you must never forget or leave unmonitored. 1.       Check for broken links Links are one of the ...

Top Social Media Sites That Can Help Your Business

There is absolutely no doubt that social media sites can help your business to achieve its optimum potential if done correctly. As many people just do not have the time or expertise to do this effectively it is really in your interest to find the right Social Media Agency on The Gold Coast that suits your particular company and can cost effectively create a healthy media presence for you. Some people would advise you to place your branding on all available social media sites, but this is often, neither desirable, practical or very effective because trying to manage too many sites is very time consuming especially when running a business at the same time. First, identify your target audience and find the sites that will work for you, those sites that have the most potential customers, that fit with the types of services or products that you supply. Often the best way to achieve the greatest blend of social media coverage is by outsourcing the job to a trusted local social ...

5 Reasons Why Ignoring SEO Can Affect Your Business

About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy. The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven, they still like to use and rely on PPC (pay per click). Ignoring SEO does not just cost a few lost sales, but can be financially disastrous. These are five ways it can affect your bottom line 1. Measurable results from expenditure   The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably. 2. PPC verse SEO   PPC is expensive, but you still need a high quali...

Know These 10 Things Before Hiring A Digital Marketing Agency

Before hiring a digital marketing agency, you first need to define just what you want them to do. You need to know and understand your business goals and direction 1. Have a Clear Business Plan If you do not have a good business plan with clear business goals it is hard to find a marketing agency that can help you. 2. Define what you require and the outcome you expect from a digital marketing agency Determine what you will ask the digital marketing agency to achieve for you and which services you need. 3. Produce a framework that fits your business goals This allows a digital marketing company to know which services would be best suited to your situation. Consider the following: Online tools that may be needed in your campaigns The type of approaches you want them to use The costs and charges for making your campaigns How they will track your progress and results The possible revenue you can expect from the different types of campaigns 4. Understand what th...