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Showing posts with the label SEO Gold Coast

The five most important On-page elements to optimise

On page SEO is still the most important aspect of all forms of internet marketing. Regardless of what your product or service is being SEO compliant allows search engines to understand the contents of your website. They can then identify your content and match it to a searchers request or query. Search engines are getting very sophisticated and placing more importance on semantics and relevancy as well as factual and grammatical correctness 1.       E-A-T EAT or Expertise, Authoritativeness and Trustworthiness are some of the main things Google uses to rate and assess content, individual webpages and websites. Google has, right from the start placed a premium on what it considers high quality content and rewards it with giving your site better rankings 2.      SEO Writing Writing good SEO content is not just finding good keywords and filling in between them with any old content. It’s about writing value packed content for intereste...

Things to Avoid While Optimising Your Website For Search Engines

SEO is vital for all internet applications, without it you cannot easily be found and that’s your key to success, the ability of your future customers to find you in the vast seas of the internet. Your postings and website like the stars in the sky during the daytime. They are still there, but they cannot be seen. You need a way to allow customers or traffic to spot you, view your site and what you’re offering. The easiest and most cost effective way is to seek help from your SEO Expert on the Gold Coast . The answer to success is SEO done properly and the question is how or rather how not to go about it. Here are some things to avoid: Buying Links This worked ten years ago, but now Google has a team who use bots to check links and if you suddenly get 100 links or more to your site in a day or two they will look at it as this is unusual activity and penalize you in the ratings for questionable links Get your links by offering relevant, useful and interesting content to blo...

Benefits of SEO for your business

SEO or search engine optimisation helps you quickly create a user friendly, robust website that is able to rank high in search engine results because it qualifies at all points to the specific requirements that search engine algorithms demand. Your friendly SEO agency on the Gold Coast can help guide you or created for you the optimum SEO website for your needs. It is important for all web content to be noticed, in order to do this, the content needs to follow the SEO guidelines so your business is on the first page of people’s search (SERP’s) when looking for your product or services. This will put you in front of the competition and allow you to gain new customers as well as ensuring you retain your old customers. User Friendly Your site needs to be user friendly period. SEO embraces the need for a website to be easy to use. It needs to be well structured, clean and not cluttered up with irrelevancy. Searchers will land on your site often with their hand on the mouse ...

Top 4 Recurring SEO Tasks That Business Owners Must Never Forget

All people engaged in internet marketing rely on their internet presence to attract visitors, regardless of what they’re selling. Using a company like Straight Up Digital will help you get to where people can easily find you and your on-site presence. Once your proactive super easy to navigate and friendly website and marketing campaign is set up and running you need to constantly check and update it. You need to make sure your branding and your site stand out in the internet crowd and stay on top, the best and most cost effective way to do this is having your site properly search engine optimised. SEO is an ongoing operation; you cannot just set it and forget it. You need to ensure there are no technical issues, find them and fix them as soon as possible to make sure your site has the best index-ability and crawlability. These 4 top SEO tasks you must never forget or leave unmonitored. 1.       Check for broken links Links are one of the ...

5 Reasons Why Ignoring SEO Can Affect Your Business

About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy. The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven, they still like to use and rely on PPC (pay per click). Ignoring SEO does not just cost a few lost sales, but can be financially disastrous. These are five ways it can affect your bottom line 1. Measurable results from expenditure   The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably. 2. PPC verse SEO   PPC is expensive, but you still need a high quali...

Top Questions To Ask Your SEO Agency Before Hiring Them

After you have spent all the time and money creating the perfect business and then a website to promote it you need to have it properly search engine optimised. You can spend the time (lots of it) learning all about doing it yourself or hire a reputable local SEO company on The Gold Coast who will be able to bring your website and business alive. To find the perfect SEO agency there are some important questions that need to be answered: You need to establish that he SEO agency has had experience with similar types of companies as yours and is indeed able to help you. Ask them about the challenges the company was able to overcome during the last year on behalf of their clients and their own company. This will help to see just how flexible and adaptable they are. If they can talk about how they have dealt with issues such as search engine indexing problems, duplicate content issues and sudden drops in search engine ratings then you know they are experienced in the working of SE...

10 Content Marketing Improvements That You Should Consider

Online marketing is a continuously expanding and changing area that keeps even the most experienced and gifted webmasters busy keeping up with the new trends and the changes in SEO as well as the maturing tastes and desires of internet users who grow increasingly impatient and intolerant of sites that do not deliver quickly and precisely what they want. To get the best value talk with your local SEO experts on The Gold Coast and consider these 10 marketing strategies: 1. Podcast One of the biggest growth trends from 2017 and the first half of 2018 is Podcasts, it’s estimated 100 million users listen to podcasts weekly while driving the car cooking dinner and any time they want a high quality experience. 2. Data Drive Take as much of the guesswork out of your marketing plan using segment traffic assessment to find why people sign up to your site and see what’s really doing well and what to drop. 3. Market Saturation Don’t use topics that are saturated, look to address...

Questions To Ask Before Hiring An SEO Agency

All e-commerce sites in order to gain the best exposure and sales need to have optimum search engine visibility and show up on the first page of Google search results to be invisible to your potential customers. The most cost effective way to do this is to hire an SEO agency that can accomplish this is for you. The problem is that there are so many self-proclaimed agencies that it is hard to know which SEO agency to trust who also has the technical expertise and the ability to get you on top of the list. Some of the most essential Questions you need to ask before hiring an SEO agency are: 1. Can you provide references from some of your clients that you have successfully provided SEO consultancy to? This is so you can gauge how effective the consultant's efforts on their behalf were. 2. Ask them if they strictly abide by Google's publicly and webmasters best practice policies? 3. Ask for information on how they will go about improving your SEO ranking...