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Video marketing mistakes you should avoid

Internet marketers know just how important Video marketing is for promoting online businesses. Studies reveal Digital marketing is used by over 85% of online marketers, because people viewing videos retain 95% of the information they receive from videos rather than the 10% from reading text. All videos are not equal and a badly put together video can be harmful to your credibility and branding. Some video marketing mistakes to avoid:   Wrong Production Partner Videos can be made with a smart phone and a bit of humour, yes sometimes this can work. But do you want people to think you’re cheap and shoddy if it doesn’t? Promoting video is about impressing and interesting people, so a professional approach is needed. Quality of Presentation A poor presentation indicates a poor quality of service or products. Having a professional production partner will enable you to have a high quality video that encourages viewers to trust and want to deal with you. Friendly ...

10 Tips To Improve Your Google Ad Campaign Performance

Having an internet presence for your business usually means you are trying to promote yourself, your business and the products or service you want to sell which is all to do with promoting your branding, There are two ways this is successfully done, you promote your branding yourself or you get a trustworthy internet marketing company like Straight Up Digital to promote it for you. Either way, you need to use SEO and have a good Google Ad campaign; the following ten tips will help to improve your ad performance 1. When first starting out with any AdWords campaign start with a low budget to test the market and the effectiveness of your keywords. If you do not monitor the whole system carefully, you can quickly lose your whole budget through automated bidding, irrelevant searches and broad match keywords. 2. It is easy to get started, but use Google’s free tools such as “AdWords Keyword Planner” to get your basic content right. 3. Brainstorm and make a list of relevant ...