Email marketer’s challenge is to improve the effectiveness of their marketing strategies to improve the company’s profit. Being cost effective and efficient are the hallmarks of good internet marketing. Having an effective email campaign involves having the right strategy. Agencies like Straight Up Digital are successful because they are experts at developing email and other marketing strategies tailored to particular company’s targeted audiences. Investing a lot of money and time in marketing can prove uneconomic unless you have the right strategy in place.
Ten tips to improve your email marketing return on your investment
Catchy Subject Line
Like me, you probably get heaps of emails each day. What makes you delete some without opening and opening others? The subject line so make sure yours is highly relevant and interesting
Conversational Language
Nothing is a bigger turn off than receiving boring hard to read emails. So make sure your emails are relevant to the point, easy to read, understand and add value
Personalize
There is so much competition in every aspect of internet marketing that the only thing that really differentiates you from your competitors is the personal touch you impart to your readers and how they feel towards your brand. Without your emails being personalized your customers will find a company that they feel cares
Rewards, Promotion and Customer Tailoring
Your customers need to feel they are important, that your brand acknowledges them and offers exceptional value so discounts, promotions, loyalty and reward incentives help readers feel special and that you care about them. The more involvement you encourage, the higher value and satisfaction you offer in your email promotions the higher the return
A Sense of Urgency
Consider adding a dynamic in all email content, suggest that this offer and huge discount can only last for a short time. Adding a countdown timer instills a sense of urgency that can help motivate action or sales
Call to Action
Always add a strong call to action method, with an attractive and valuable reason to click to your website and notice your brand.
Value
Always offer an easily perceivable value to anyone reading your emails to give them a reason to want to visit your site and notice your brand as well as wanting more from you. Talk to Straight Up Digital about adding value to your emails
Transactional Emails
Include additional product information tastefully on all transactional emails such as shipping and confirmation advice as well as invoices, because consumers are much more likely to read this than normal emails
Mobile Optimisation
All your emails (and websites) must be Mobile Optimised as the majority of people use their smart devices all the time and unless mobile optimised, you will lose over 65% of customers
Track Test and know your Audience
Know your email history and which are the most successful and why so you can target them to the right places
Improving email conversions is all about personalizing your emails and making them attractive to the receiver, adding real value for time spent and giving interesting relevant content. You need to be mobile optimised test your conversion rates and know who your readers are and exactly what they want.
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