Skip to main content

Top Importance of Digital Marketing in modern era

Having your company online is nearly a must have to be successful. Depending on the industry you are in, the level of necessity will vary. Industries like cafes, bars and tourism rely heavily on their digital marketing on the Gold Coast. Whether people want to admit or not, digital marketing plays a heavy role on what they do, say, and believe in their daily lives.  The reason people are being heavily impacted by digital marketing on the Gold Coast is due to the visibility and exposure it has on a person’s life. Here we will discuss the importance of digital marketing in the modern era.

Targeting via Screen Time

Digital Marketing is rapidly growing in popularity, mostly due to the sheer usage of technology in daily life. Almost every person has a smartphone with Google, Facebook, Instagram etc. Each person is different; however, the majority of people will spend 3-6 hours on their phones and laptops each day. This is a lot of time, and in this time, there will be an abundance of screen time spent on social media and the internet. Digital marketing takes this screen time and showcases your business via social media outlets.

Small Business vs Large Business

Digital Marketing on the Gold Coast gives your small business a fighting chance to compete and shine against larger companies. By appearing higher on searches, or being more prevalent on social media platforms, your company can be the first business that they find. This is a massive advantage, and a way to rapidly build your business!

Specific Ads for Specific Customers

Digital Marketing is most effective with strong data. If you want to specifically target a group of people, you can do this. Digital Marketing will use public information to segment your target market, giving your digital marketing on the Gold Coast the best chance of being effective.

Find What Works Best!

The best part about digital marketing on the Gold Coast is that it is extremely easy to chop and change. You can review data, personalise ads and see what gives you the best results. Essentially, you can trial and error your digital marketing until you find what is best. The data and analytics are your best friend, so use it to your advantage!

Scalable ROI

You can start with small amounts of investment, such as $20. Only needing such a small amount to get started is a massive advantage in comparison to traditional marketing such as signage/billboards. You can slowly scale your investment and find the best return on investment in your digital marketing journey.

Digital Assurance

Give your customers assurance! People look to social media for reviews and a strong online presence! Use this behaviour to your advantage and have a strong presence on Instagram, Facebook, and Google.

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

How organic traffic is considered important for any website?

Business websites are a vital way of giving existing and new customers access to information about your business. Having a modern, easy to find and access website is so important for the success of any modern business because without it your business is invisible to most people. Your local SEO Company on Gold Coast can create the perfect unique website that drives in organic traffic to help boost your sales. What is Organic Traffic? There are two types of traffic you can generate for your website. One is where you pay directly for it such as pay per click and the other is where you attract traffic that comes from organic leads. People search for content and find yours because of the interest you generate from your site by providing quality and interesting content and giving value as well as service. The advantages of Organic Traffic ·          Cost One of the obvious benefits of striving for organic search traffic is the co...
Post a Comment
Read more

Why is your website speed the key to your success?

Website speed plays a vital role in forming a visitor's first impression of a website. Developers and testers strive hard to create an aesthetically functional website. A website's loading speed is essential for anyone who visits the website. A recent study revealed that 47% of people do not wait more than two seconds before clicking on a link on a website. A website's speed is an integral part of its user experience, specifically for e-commerce websites. Every second spent waiting for a response can cost the site millions of dollars. Listed below are some of the top reasons that show why website loading speed is essential and why it's necessary to determine the speed of a website. Users enjoy high speed The first time a visitor or user opens a website, they expect the page to load quickly. Creating a good first impression is essential for your business's online presence. The speed of a website can considerably impact how audiences feel about a brand. The huma...
Post a Comment
Read more

Here's what you need to know before you hire an SEO Company

Digital marketing is the process of promoting a brand, products or services using digital technologies. Digital marketing encompasses a wide range of activities designed to help businesses reach their target audiences through the most effective means possible. Digital marketing strategy is an important part of any SEO. An SEO company is a type of internet marketing company that specializes in improving the visibility of a website in search engines. A professional SEO company Gold Coast will help you achieve better visibility for your website and improve your search engine ranking. In turn, this will lead to increased traffic and more customers. Type of questions you should ask before hiring an SEO Company When hiring an SEO company Gold Coast , you should ask a few key questions before making your decision. Here are a few of the most important things to consider: ·        What are their experience and track record? Make sure to look into the compan...
Post a Comment
Read more