Skip to main content

Top Reason to Continue Digital marketing in times of uncertainty

Over the past eighteen months or so, life hasn’t exactly been considered normal. Masks are now everywhere, and people are expected to keep their distance wherever possible. For small businesses, the economic impact has been felt harder than ever, especially for those in the tourism and hospitality sectors. No matter what your business does, marketing is an effective tool that can be used to separate you from your competitors. Now, when times get tough and revenue and profit grow slim, marketing can often be the first expense a business can cut, and this is a common mistake. Without marketing, you lose all the previous traction you worked so hard to gain on social media and search engines. Here we will discuss why digital marketing should be continued during times of uncertainty.

 

Build your brand while others are not!

The one positive to take out of an uncertain time is that if you are feeling the hurt, chances are others are too. This gives you a very small window of time to get a one-up on your rivals. Even if it isn’t clients walking through the door, building brand recognition and product knowledge is a great way to give your business a boost.

 

Effective Marketing Tool

As mentioned above, uncertain times will hit everyone. This can provide a way to develop some cunning and specific marketing that can be targeted to all of those who are affected, not just a small target market. This way you are targeting a much larger audience, meaning that you can get more value for money. When you look at marketing this way, it can really be a great idea to continue digital marketing on the Gold Coast. What’s even better, when “normality” returns, your brand will be the first that pops to mind instead of other competitors, because you have been marketing the whole way through.

 

The Power of the E-Mail

Digital Marketing on the Gold Coast is often associated with strictly Google and social media. E-mail marketing has slowly lost its popularity, however, still proves to be a remarkable marketing tool. E-mail marketing is best utilised to communicate with existing customers or subscribers as such. Because you already have their details and business, you can tailor your campaign for more of a retention style marketing piece. With a vast majority of the population working from home, people are checking their emails more frequently than normal, meaning your email is more likely to be opened.

 

Adapt to the new “normal” 

Things are changing, so it is vital that you fully understand and adapt to these changes. When you understand how people truly feel and how they have changed their lives, you can tailor your marketing to these changes and truly appeal to the person. When a person feels something, they are much more likely to be impacted by your marketing piece.

 

 

Comments

Post a Comment

Popular posts from this blog

A Quik guide on E-Commerce SEO

Everywhere you look, there are businesses constantly appearing out of thin air? This is not for any old reason however; this is because entry into business is easier than ever before. This is solely because computers and technology have given people the ability to access unlimited information and resources to go out on their own. However, it is the lack of technology and adaptability to ever-changing technology that can lead to their demise. The most difficult stages of a business are the first two years, so getting through this time is an accomplishment in itself. Utilising technology such as Google, social media, e-mail marketing and SEO is how you can provide that extra bit of revenue that is needed to keep your business booming. Let's delve into a few more details surrounding E-Commerce SEO. Firstly, let's explain what E-Commerce SEO means. It means refining and designing your online store to allow for the website to be shown in search engines such as Google. Essentially,...
Post a Comment
Read more

Questions To Ask Before Hiring An SEO Agency

All e-commerce sites in order to gain the best exposure and sales need to have optimum search engine visibility and show up on the first page of Google search results to be invisible to your potential customers. The most cost effective way to do this is to hire an SEO agency that can accomplish this is for you. The problem is that there are so many self-proclaimed agencies that it is hard to know which SEO agency to trust who also has the technical expertise and the ability to get you on top of the list. Some of the most essential Questions you need to ask before hiring an SEO agency are: 1. Can you provide references from some of your clients that you have successfully provided SEO consultancy to? This is so you can gauge how effective the consultant's efforts on their behalf were. 2. Ask them if they strictly abide by Google's publicly and webmasters best practice policies? 3. Ask for information on how they will go about improving your SEO ranking...
Post a Comment
Read more

Unlocking the Power of Local SEO: Strategies for Dominating the Gold Coast in 2024

In the dynamic realm of digital marketing, where trends shift like the tides, mastering local SEO is akin to unlocking a treasure trove of opportunities. For businesses on the sunny shores of the Gold Coast, harnessing the potential of local SEO in 2024 is not just a strategy but a necessity for staying ahead in the competitive landscape. As the leading digital marketing agency in the region, Straight Up Digital is here to guide you through the latest strategies for dominating the Gold Coast with SEO in the year 2024. Understanding the Local Landscape To begin a successful SEO journey tailored for the Gold Coast, one must first grasp the nuances of the local landscape. The Gold Coast boasts a unique blend of tourism, local businesses, and vibrant communities. With its stunning beaches, bustling nightlife, and thriving economy, it presents a plethora of opportunities for businesses to thrive. However, standing out amidst the bustling crowd requires a strategic approach to local SEO....
Post a Comment
Read more