Skip to main content

Top Reason to Continue Digital marketing in times of uncertainty

Over the past eighteen months or so, life hasn’t exactly been considered normal. Masks are now everywhere, and people are expected to keep their distance wherever possible. For small businesses, the economic impact has been felt harder than ever, especially for those in the tourism and hospitality sectors. No matter what your business does, marketing is an effective tool that can be used to separate you from your competitors. Now, when times get tough and revenue and profit grow slim, marketing can often be the first expense a business can cut, and this is a common mistake. Without marketing, you lose all the previous traction you worked so hard to gain on social media and search engines. Here we will discuss why digital marketing should be continued during times of uncertainty.

 

Build your brand while others are not!

The one positive to take out of an uncertain time is that if you are feeling the hurt, chances are others are too. This gives you a very small window of time to get a one-up on your rivals. Even if it isn’t clients walking through the door, building brand recognition and product knowledge is a great way to give your business a boost.

 

Effective Marketing Tool

As mentioned above, uncertain times will hit everyone. This can provide a way to develop some cunning and specific marketing that can be targeted to all of those who are affected, not just a small target market. This way you are targeting a much larger audience, meaning that you can get more value for money. When you look at marketing this way, it can really be a great idea to continue digital marketing on the Gold Coast. What’s even better, when “normality” returns, your brand will be the first that pops to mind instead of other competitors, because you have been marketing the whole way through.

 

The Power of the E-Mail

Digital Marketing on the Gold Coast is often associated with strictly Google and social media. E-mail marketing has slowly lost its popularity, however, still proves to be a remarkable marketing tool. E-mail marketing is best utilised to communicate with existing customers or subscribers as such. Because you already have their details and business, you can tailor your campaign for more of a retention style marketing piece. With a vast majority of the population working from home, people are checking their emails more frequently than normal, meaning your email is more likely to be opened.

 

Adapt to the new “normal” 

Things are changing, so it is vital that you fully understand and adapt to these changes. When you understand how people truly feel and how they have changed their lives, you can tailor your marketing to these changes and truly appeal to the person. When a person feels something, they are much more likely to be impacted by your marketing piece.

 

 

Comments

Popular posts from this blog

How organic traffic is considered important for any website?

Business websites are a vital way of giving existing and new customers access to information about your business. Having a modern, easy to find and access website is so important for the success of any modern business because without it your business is invisible to most people. Your local SEO Company on Gold Coast can create the perfect unique website that drives in organic traffic to help boost your sales. What is Organic Traffic? There are two types of traffic you can generate for your website. One is where you pay directly for it such as pay per click and the other is where you attract traffic that comes from organic leads. People search for content and find yours because of the interest you generate from your site by providing quality and interesting content and giving value as well as service. The advantages of Organic Traffic ·          Cost One of the obvious benefits of striving for organic search traffic is the co...

Why is your website speed the key to your success?

Website speed plays a vital role in forming a visitor's first impression of a website. Developers and testers strive hard to create an aesthetically functional website. A website's loading speed is essential for anyone who visits the website. A recent study revealed that 47% of people do not wait more than two seconds before clicking on a link on a website. A website's speed is an integral part of its user experience, specifically for e-commerce websites. Every second spent waiting for a response can cost the site millions of dollars. Listed below are some of the top reasons that show why website loading speed is essential and why it's necessary to determine the speed of a website. Users enjoy high speed The first time a visitor or user opens a website, they expect the page to load quickly. Creating a good first impression is essential for your business's online presence. The speed of a website can considerably impact how audiences feel about a brand. The huma...

Here's what you need to know before you hire an SEO Company

Digital marketing is the process of promoting a brand, products or services using digital technologies. Digital marketing encompasses a wide range of activities designed to help businesses reach their target audiences through the most effective means possible. Digital marketing strategy is an important part of any SEO. An SEO company is a type of internet marketing company that specializes in improving the visibility of a website in search engines. A professional SEO company Gold Coast will help you achieve better visibility for your website and improve your search engine ranking. In turn, this will lead to increased traffic and more customers. Type of questions you should ask before hiring an SEO Company When hiring an SEO company Gold Coast , you should ask a few key questions before making your decision. Here are a few of the most important things to consider: ·        What are their experience and track record? Make sure to look into the compan...