Skip to main content

Why is your website speed the key to your success?

Website speed plays a vital role in forming a visitor's first impression of a website. Developers and testers strive hard to create an aesthetically functional website. A website's loading speed is essential for anyone who visits the website. A recent study revealed that 47% of people do not wait more than two seconds before clicking on a link on a website. A website's speed is an integral part of its user experience, specifically for e-commerce websites. Every second spent waiting for a response can cost the site millions of dollars.

Listed below are some of the top reasons that show why website loading speed is essential and why it's necessary to determine the speed of a website.

Users enjoy high speed

The first time a visitor or user opens a website, they expect the page to load quickly. Creating a good first impression is essential for your business's online presence. The speed of a website can considerably impact how audiences feel about a brand. The human tendency is to think of a more reliable and professional website when it is faster. However, a slow website whether it is a e-commerce website or a social media Gold Coast website can be very frustrating for users. The majority of users tend to leave the website immediately and prefer to visit other, faster websites. However, it can be very challenging to turn that negative impression around.

Speed affects conversions

Please be aware that Google penalizes websites that have slow page loading speeds. The problem is that customers or visitors will stop returning to such websites or will lose interest if they have to wait too long for a page to render. Therefore, this can lead to a loss of potential customers and revenue. To ensure that a business can succeed on the web, it must have fast websites. The impact of a fast-loading website goes beyond just offering an excellent experience to customers; but also helps to create a lasting positive impression. The page load speed is one of the most critical aspects of the website development process for every developer and tester.

Visibility

It is essential to know that the loading time of your website can also affect how easily users can find your website. One of the factors that Google considers when ranking websites is the speed of a website. Low-performing websites cannot provide the best user experience for their visitors, resulting in lower rankings in search engine results. Google began ranking results based on mobile versions of web pages in December 2017, even when performing desktop searches. This decision aims to protect users from websites that are slow to load and are not responsive to all types of devices. 

Conclusion

A website's speed can make or break your online presence, so make sure it's as fast as possible. Your website could be irresponsible if users become impatient and abandon your site if it responds too slowly. Users expect the speed and functionality of your website to be satisfactory. Moreover, it can negatively affect your entire business if your online customers have a terrible experience with you.

Straight Up Digital is a Digital Marketing and SEO Gold Coast agency committed to telling you the truth so you get the value your business deserves. The first and foremost thing that sets us apart from our competitors is our authentic and in-house approach to our clients. To help our clients, our vast experience in developing SEO-friendly, fast loading websites helps them develop their websites to suit their needs.

 

Comments

Post a Comment

Popular posts from this blog

5 Reasons Why Ignoring SEO Can Affect Your Business

About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy. The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven, they still like to use and rely on PPC (pay per click). Ignoring SEO does not just cost a few lost sales, but can be financially disastrous. These are five ways it can affect your bottom line 1. Measurable results from expenditure   The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably. 2. PPC verse SEO   PPC is expensive, but you still need a high quali...
Post a Comment
Read more

How organic traffic is considered important for any website?

Business websites are a vital way of giving existing and new customers access to information about your business. Having a modern, easy to find and access website is so important for the success of any modern business because without it your business is invisible to most people. Your local SEO Company on Gold Coast can create the perfect unique website that drives in organic traffic to help boost your sales. What is Organic Traffic? There are two types of traffic you can generate for your website. One is where you pay directly for it such as pay per click and the other is where you attract traffic that comes from organic leads. People search for content and find yours because of the interest you generate from your site by providing quality and interesting content and giving value as well as service. The advantages of Organic Traffic ·          Cost One of the obvious benefits of striving for organic search traffic is the co...
Post a Comment
Read more

The coolest company in the galaxy | Straight Up Digital

Straight Up Digital is the coolest company in the galaxy for five very simple reasons but also because we deliver what we promise. In the digital world of the internet, there is a lot of ‘behind the scenes’ work that can’t readily be seen or even calculated. Because of this a lot of misinformation and fraudulent claims are made for work that wasn’t done or if it was done, was rushed and inadequate. How do you really know what your agency has done for you unless they offer proof in the results you achieve directly because of what they have done for you? At Straight Up Digital we are the coolest company in the galaxy by being open and honest about the things we can do for you and your internet presence and the things that we can’t do or we think are not in your best interests get called out early. We aren’t simply in it for the money. The five simple reasons we are the coolest company in the galaxy are below: 1.  Straight Up The  Cambridge dictionary online  defines ‘straig...
Post a Comment
Read more