Skip to main content

Top Do's & Don’ts of Business Social Media

Having a strong social media presence on The Gold Coast that’s managed properly can boost your potential customer awareness of your brand; help to drive traffic directly to your website and increase sales if handled correctly.

Some top Do’s and Don’ts of business social media:

·       Do – Formulate clear objectives and goals

First decide what you want to achieve from your social media presence on The Gold Coast. You need to decide on an overall theme that reflects and compliments your business goals and branding.

Setting a goal or result you want to achieve in a specified time frame allows you to monitor and assess your progress, keep focused and improve your marketing strategy

·       Do – Track and Analyse your Activity

Use apps like Google Analytics or the built in analytics tool on the social media platforms you use to keep track of all aspects of your social media presence, such as the likes and shares you get, the clicks and comments so you are aware of the effect of your investments in your social media on The Gold Coast

·       Do – Be Consistent

One of the main advantages of having a social media presence is to spread your brand awareness. It’s vital that your presence remains consistent in all your social media channels so people recognise you immediately. Changing the colour scheme, logo, contact details or theme can make your brand hard to recognise

·       Do – Share Relevant and Valuable Content

Your viewers are always looking for relevant, interesting and valuable content which is why they continue to follow you. When you share great relevant content it reinforces the belief that you are an authority in your field and the trust viewers have in your branding

·       Do – Use Social Media Promotions, Marketing and Advertising

Using a well thought out mixture of organic or free and paid advertising is a very cost effective way promoting your brand awareness, allowing your content to be seen at the right times by your targeted audience.

The Don’ts

·       Don’t Overdo things

Posting useful and relevant content helps boost your branding, but too many promotional messages will turn people away

·       Don’t use Baiting Tactics

Social media algorithms are now programmed to demote promotional content that tries to bribe of offer dollars for reposting content

·       Don’t - Use all Social Media Platforms

Different social media platforms appeal to different viewers and have different purposes and some may not compliment your particular business. It’s a good idea to select the most appropriate platforms and concentrate on having a great media presence their than spreading your branding across channels that could be ineffective

Don’t - Get to Worried About Numbers

While having a large following is nice, it’s better to have a smaller quality following that you are actively engaging with and place your efforts and resources there.

Business social media on Gold Coast is about positively attracting viewers through offering interesting and valuable content without trying to over promote yourself.

 

Comments

Post a Comment

Popular posts from this blog

5 Reasons Why Ignoring SEO Can Affect Your Business

About 50 percent of businesses do not have a viable internet presence. Most of these are older established businesses that have not yet felt the need to go digital. The latest SEO news suggests that these businesses are losing customers to companies that have a strong internet presence and a (SEO) search engine optimisation strategy. The old school suggests that SEO is too unpredictable takes too long and that their businesses have done very without this added expense they consider is unproven, they still like to use and rely on PPC (pay per click). Ignoring SEO does not just cost a few lost sales, but can be financially disastrous. These are five ways it can affect your bottom line 1. Measurable results from expenditure   The facts are that a well done SEO strategy is highly measurable, very cost effective and probably the best method to ensure your businesses future profitably. 2. PPC verse SEO   PPC is expensive, but you still need a high quali...
Post a Comment
Read more

How organic traffic is considered important for any website?

Business websites are a vital way of giving existing and new customers access to information about your business. Having a modern, easy to find and access website is so important for the success of any modern business because without it your business is invisible to most people. Your local SEO Company on Gold Coast can create the perfect unique website that drives in organic traffic to help boost your sales. What is Organic Traffic? There are two types of traffic you can generate for your website. One is where you pay directly for it such as pay per click and the other is where you attract traffic that comes from organic leads. People search for content and find yours because of the interest you generate from your site by providing quality and interesting content and giving value as well as service. The advantages of Organic Traffic ·          Cost One of the obvious benefits of striving for organic search traffic is the co...
Post a Comment
Read more

The coolest company in the galaxy | Straight Up Digital

Straight Up Digital is the coolest company in the galaxy for five very simple reasons but also because we deliver what we promise. In the digital world of the internet, there is a lot of ‘behind the scenes’ work that can’t readily be seen or even calculated. Because of this a lot of misinformation and fraudulent claims are made for work that wasn’t done or if it was done, was rushed and inadequate. How do you really know what your agency has done for you unless they offer proof in the results you achieve directly because of what they have done for you? At Straight Up Digital we are the coolest company in the galaxy by being open and honest about the things we can do for you and your internet presence and the things that we can’t do or we think are not in your best interests get called out early. We aren’t simply in it for the money. The five simple reasons we are the coolest company in the galaxy are below: 1.  Straight Up The  Cambridge dictionary online  defines ‘straig...
Post a Comment
Read more