Top Do's & Don’ts of Business Social Media

Having a strong social media presence on The Gold Coast that’s managed properly can boost your potential customer awareness of your brand; help to drive traffic directly to your website and increase sales if handled correctly.

Some top Do’s and Don’ts of business social media:

·       Do – Formulate clear objectives and goals

First decide what you want to achieve from your social media presence on The Gold Coast. You need to decide on an overall theme that reflects and compliments your business goals and branding.

Setting a goal or result you want to achieve in a specified time frame allows you to monitor and assess your progress, keep focused and improve your marketing strategy

·       Do – Track and Analyse your Activity

Use apps like Google Analytics or the built in analytics tool on the social media platforms you use to keep track of all aspects of your social media presence, such as the likes and shares you get, the clicks and comments so you are aware of the effect of your investments in your social media on The Gold Coast

·       Do – Be Consistent

One of the main advantages of having a social media presence is to spread your brand awareness. It’s vital that your presence remains consistent in all your social media channels so people recognise you immediately. Changing the colour scheme, logo, contact details or theme can make your brand hard to recognise

·       Do – Share Relevant and Valuable Content

Your viewers are always looking for relevant, interesting and valuable content which is why they continue to follow you. When you share great relevant content it reinforces the belief that you are an authority in your field and the trust viewers have in your branding

·       Do – Use Social Media Promotions, Marketing and Advertising

Using a well thought out mixture of organic or free and paid advertising is a very cost effective way promoting your brand awareness, allowing your content to be seen at the right times by your targeted audience.

The Don’ts

·       Don’t Overdo things

Posting useful and relevant content helps boost your branding, but too many promotional messages will turn people away

·       Don’t use Baiting Tactics

Social media algorithms are now programmed to demote promotional content that tries to bribe of offer dollars for reposting content

·       Don’t - Use all Social Media Platforms

Different social media platforms appeal to different viewers and have different purposes and some may not compliment your particular business. It’s a good idea to select the most appropriate platforms and concentrate on having a great media presence their than spreading your branding across channels that could be ineffective

Don’t - Get to Worried About Numbers

While having a large following is nice, it’s better to have a smaller quality following that you are actively engaging with and place your efforts and resources there.

Business social media on Gold Coast is about positively attracting viewers through offering interesting and valuable content without trying to over promote yourself.