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5 Big Impacts of Social Media on Business


Social media on The Gold Coast is a personal way of connecting to your audience, those looking for the services or products you supply. Many businesses try and give the impression they’re big and important industry leaders, but they miss the whole point of successful internet marketing which is engaging people on a more personal level and giving an emotional as well as high value experience every time.

Five big impacts of Social media on any business are:

1.      Your Branding

Branding is of paramount importance to any business, it’s all about your integrity and how people perceive the value you’re offering them. Trust, dependability and value defined by the way you interact with people who view your social media site’s matters.
People are curious when they see lots of interesting content and often want to know who is behind it. Making yourself stand out from others because of the value you offer on your social media sites

2.     High Return on Investments

Social media marketing is very cost effective, not only is it one of the least expensive advertising options available it, if done correctly, can open the doors to many new potential customers that otherwise would never find you. People love to share things, especially social media sites they find humorous, interesting or of high valve.

Being on social media isn’t hip or the in thing to do, it’s a clever marketing strategy. Aiming at those people who frequent popular social networks and providing them with what they require allows you to connect with them on multiple levels so you are able to generate more business. Connecting and reconnecting with customers on social media without trying to “sell anything” makes your marketing effort easier as they are doing much of the promotion for you

3.     Ongoing and Growing Dramatically

Social media is growing rapidly, serious professionals will find you on Linkedln while others will view you on Instagram, YouTube or any number of other social media sites. Every piece of quality original content you post creates a new door of opportunity for your business.
This can be time consuming, but is the best way to develop quality links from your social media sites that in time will become a solid basis for your good name or branding and lead to an improved bottom line

4.     An Increase of Conversion Rates

Just having a large following does not necessarily guarantee that you will make more sales, but if you couple that with great service, after sales service, a high quality product or service and traffic value you have a combination that’s hard to beat

5.     Being Consistent and Approachable

Social media on The Gold Coast enables your customers to interact with you in real time. Your brand needs to develop a unique personality that people like and can identify with so you can connect to your targeted audience. People want an emotional journey and to know they are dealing with real people.
It’s vital that you’re honest, open and straight forward. You have established yourself as an authority on your chosen subject matter and your followers look to you for answers so you need to respond quickly to them and provide the correct answers they need which builds further trust.



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