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The five most important On-page elements to optimise


On page SEO is still the most important aspect of all forms of internet marketing. Regardless of what your product or service is being SEO compliant allows search engines to understand the contents of your website. They can then identify your content and match it to a searchers request or query. Search engines are getting very sophisticated and placing more importance on semantics and relevancy as well as factual and grammatical correctness
1.      E-A-T
EAT or Expertise, Authoritativeness and Trustworthiness are some of the main things Google uses to rate and assess content, individual webpages and websites. Google has, right from the start placed a premium on what it considers high quality content and rewards it with giving your site better rankings
2.     SEO Writing
Writing good SEO content is not just finding good keywords and filling in between them with any old content. It’s about writing value packed content for interested people, content that’s of high quality, interesting and highly relevant to the subject as well as writing to attract the interest of search engines.
It’s also vital that your old and existing content is audited to ensure it’s still relevant, accurate and not duplicated or out of date
3.     User Engagement
A big part of SEO is your user engagement, making sure you attract the right visitors and when they land on your site that you interest them enough so they stay and don’t bounce away.
Focus on user experience, site speed and content optimisation. Download speed is critical, so remove anything that slows down your speed, such as irrelevant or unimportant images. Image optimisation is vital and will help to increase your download speed.
The right images can make your page more appealing if they are optimised properly as they will show up on Google image searches and provide a better user experience. Be sure to use descriptive titles and alt text
4.     Title Tags and Meta Descriptions
Title tags exist in the head of webpages, they provide initial clues to the subject matter of the page and contents. These are clickable links that are featured in search results pages and browser windows. If they are poorly written, missing or overlooked they can have a negative impact on rankings
Meta descriptions provide descriptions of the page and are often displayed under the title of the page. They can help with reducing your click through rate and increase the perception of quality for users
5.     Headlines and Header Tags
Writing interesting and compelling headlines make them show up in searches and they help to attract interest and encourage searchers to want to read your content.
Having good header tags using keywords can make your content easier to find and read as well as attracting search engines
Having your website and content presented correctly is so important that if you do not feel 100% confident in doing it yourself, then ask the experts at SEO service in Gold Coast to help.

To be successful with internet marketing today, you need to make sure you have a totally SEO compliant website so you can be found by your customers at all times on all devices. Searchers expect instant results and that’s just what you must supply to be in the game.

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