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How To Improve Your Website Call To Action With Your Website Design

Now you have created the perfect proactive website, it looks great you have triple checked everything and your SEO it up to date and scratch. You even have a good click through rate, but the problem is you just not getting the sales, you could go to the local web design company on The Gold Coast for more advice and maybe get them to fix it or you could think about improving your call to action  so people start to take action on your site.

Why Should anyone take action on your site?

The simple answer is because you give them a damn good reason to, but how? Well, first you have to build interest and anticipation with your visitors.
  • First, you need a good relevant story that creates a conflict that needs to be solved so there is a reason to go to action
  • You need to give this a sense of urgency, such as “ this is a limited time offer and expires in 3 days” By signing up before the Friday night deadline, you can avail a 25% discount (Only for selected customers like you). Use positive, upbeat language to create a sense of anticipation and to prime the trigger the reward centers in the brain making them more likely to sign up
  • Strive to be concise and precise too many words clutter things up and become a distraction to leave out anything that is not strictly relevant. Make the idea of signing up with you fun, flexible and rewarding and packed with value
  • Be specific and use do not use words like “Join Now”, “Buy Today”, “Learn More”. Instead of being vague use words like “Browse Courses”, “See Free Samples”, “Join for Free for a Month”,” Talk To US On Live Chat”, these are all call to actions, you have specified exactly what to do
  • Bring it to the first person level so you are are placing them directly in control so they’re making the decision. Words like “My”, “I” “Us” as opposed to “you” and “your” can dramatically change the way people react, they are now reading in the first person, you have started a personal relationship . Short commands such as “Send My eBook”, “I want My Discount”, “Send Us the Tickets” crafted to be specific to your own story and web page. Calls to action such as “Create My Account” will always drastically outperform “Create Your Account”
  • People do not want negative things, they just turn away and look for the positive, you’re there to build good will make your visitors take action
  • Do not talk about the opposition just focus on why you have the best product or service
  • Pose a problem and how you can resolve it
  • Make call to action buttons stand out with colour contrast and white background, not huge sizes
  • Always do lots of test runs

Getting visitors to your website is half the battle, then getting them to take action is equally difficult, you have to be very positive and give them a compelling reason to trust you with their details Your local web design agency on the Gold Coast can help and advise you so visit them soon.
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