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How To Boost Your Own Brand With Social Media Marketing

Social media channels are the most profitable and accessible traffic sources for business, because that is where most people are. Have your presence on 5 or 6 different local search engine optimised social media marketing channels on The Gold Coast to get the best results.

Simple, effective ways to improve your social media marketing performance are:
  • Know your customer
Get to know your customers well, if you are looking to market in business to business (B2B) it’s important to understand you’re dealing with professionals who know what they are looking for and expect to also be professional. Know just how to approach them.
If dealing mainly business to customer (B2C), then understand they’re looking for an emotionally exciting ride as well as wanting to buy a product. With all the competition, you need to give a good reason to check out your site or posting.
  • Reality Check
Check your media campaign by creating the perfect imaginary customer for your business workout their desires, needs, wants, problems, mindset, probable budget, circumstances and personal characteristic so you can analyze your postings and business from their point of view.
  • Check out your competition
See just what the competition is doing right and wrong, know their strengths and weaknesses so you can gain insights on the best marketing strategies. Marketing tools such as “competitive analysis tools” can help you quickly get the edge on the competition.
  • Employee Advocacy
Social media is about people and interesting stories so try and have your employees featured in your advertising. Use their voices and pictures so your customers know they are speaking to real people and have already developed a relationship with them, it humanizes your company demonstrates competency and builds trust.
  • Invest in Social Ads
Putting money into social ad campaigns that are targeted directly to your audience usually shows very good results, as you are advertising directly to those already interested in your product or service.
  • Relevant Concise and Precise
Always only present relevant quality articles, your content must be exceptional, interesting, factual and concise. Do not include anything that is not relevant as this not only distracts the mind from your message, but it causes search engines to lower your ratings. They will place the most relevant and factual content that covers the subject first or the search results:
  1. Always use the simplest language that best describes the topic
  2. Always provide real value (interest or entertainment for the time spent)
  3. Never offer anything that is not unique, genuine and original
  4. Don’t destroy your reputation by having spelling, grammar and factual mistake
  5. Use graphics, video, audio, imagery, animation, text and keep rotating and changing to keep interest alive
  6. Always include a call to action signs (CTAs) on all your content, if you do not leverage CTAs on all your media platforms as the whole idea is to create a link or bridge between yourself and your prospective customers

Boosting your brand with social media marketing is not easy as there is so much competition, but if you want to succeed then it is essential. The best way to do it is with providing interesting, original, relevant content that is targeted to your specific market and paid ads.

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